Untypical is a music management and consultancy company specialising in artist management, label and product management, tour management and pre-production.

Untypical want to help drive and be part of the change that is seeing the music industry shift some focus to the burgeoning music industry in the North. With offices in Leeds and London, Untypical are able to focus on discovering and growing talent across the North whilst maintaining a strong presence within the industry in London.


Untypical also works with a collective of producers, tour managers, sound / lighting engineers and touring crew, giving us access to a huge base of talent to draw on for all aspects of our company and the services we offer.
In a heavily male dominated industry, we particularly aim to connect our database of incredibly talented women with contacts within the industry to help women further their careers and gain experience. We work closely with NOWIE to publicise vacancies and to support women in the events and music industries. We want to hear from any women who work in music who would like to work with us and/or be added to our database. Get in touch via the contact page.



Artist Management

We currently manage the below acts and are always on the lookout for new bands and artists.

If you're looking for management and would like to get in touch, please send us a link to your Soundcloud and a brief biog.



We offer a range of services including, but not limited to the below and can tailor a package to suit any specific needs.


·      Researching suitable UK and WW funding opportunities
·      Bid writing for funding opportunities such as Arts Council, PRS Momentum and MEGS
·      Evaluation of bids following successful application and implementation

Record Label Consultancy

·      Recording and publishing negotiation
·      Project management for albums
·      Implementing teams including agent, PR (tv, radio, press), lawyers and accountants
·      Distribution advice, both international and national
·      Digital distribution
·      Manufacturing and production advice for physical formats
·      Online promotion/marketing and retail marketing


·      Digital distribution
·      Manufacture Vinyl
·      Online promotion and social media


Touring and Live

·      Negotiation with promoters / agents re routing/fees/prod budgets etc
·      Marketing strategy for tours including online tour promotion
·      Pre-production including design, budgeting, booking crew, travel and hotels, applying for visas, obtaining carnets



Caroline began her career in music in Leeds working for local promoters and bands. From there she moved to London and began her career in artist management and events. Events wise she has worked for Festival Republic in their booking team (Latitude, Reading and Leeds, Electric Picnic), End of The Road Festival and From The Fields (Kendal Calling and bluedot). On the management side Caroline has worked at Prolifica, Warner Music and Vector Management where she worked on a number of top 5 UK albums, inc with bands such as Biffy Clyro, Maximo Park, All The Young, James, Eagulls and Nigel Kennedy (!!!).


Janine started out in the media side of music, working at MTV and setting up cult magazine Plan B. From there she moved into the label side, working at Wichita and Rough Trade as a product manager, and as Label Manager at PIAS to Moshi Moshi, Village Green, Heavenly, ATO and Stolen. Two of her biggest achievements here were leading the campaigns for  Belle & Sebastian’s “Write About Love’ (Rough Trade) which got to number 8 in the UK Charts and Temples ‘Sun Structures’ (Heavenly) which got to number 5. Alongside her label experience Janine also has management experience working with Fear of Men and US band Potty Mouth.


Both have worked as tour managers and taken on pre-production for artists such as The Overtones, Eagulls, Wade Bowen and All The Young.


Obsessive music fans, they keep abreast of musical trends and are fully engaged in digital innovations; they are early adopters of all new music platforms and ways of consuming music and marketing it. Their spare time is spent going to shows and festivals and talking or writing about music new and old.